In the world of herbal remedies, Kava has gained significant attention for its potential relaxation and stress-relieving properties. Originating from the South Pacific, this traditional drink has captured the interest of people worldwide. However, not all Kava products are created equal. In this blog post, we will explore the key differences between high quality and low quality Kava, shedding light on the factors that make a Kava experience truly exceptional.
"Quality Kava at a Cheap Price"
Having been involved in the kava industry for 25 years, I've come to realize that the statement above is contradictory. Quality kava cannot be obtained at a low price.
It's important to understand that producing high-quality kava is a time-consuming process. It takes a minimum of three years for kava to reach its peak quality. In Fiji, there is a belief that the longer kava remains in the ground, the better its taste and effects become.
In the local Fiji marketplace, the price range for actual kava root (not powder) is between $60 and $120 per kilo (FJ$). With this in mind, it raises questions about how certain sellers can offer kava powder for $80 to $100 per kilo (AUD).
The answer is quite simple: these sellers achieve lower prices by diluting the kava powder with kava stems. Kava stems are sold at a price of $6 to $10 per kilo, depending on their cleanliness.
Below is a screenshot showing a seller offering kava powder at a price of $10 per kilo when purchased in large quantities.
It is evident that significant effort has been invested in cleaning this substandard material, although it should not be marketed for sale. However, in Fiji, there are no legal restrictions on selling such products, and the involvement of unscrupulous middlemen indicates a high demand for this rubbish.
This approach is the only way kava can be sold at a cheap price, but it results in a product that is far from being of high quality. The extent of its exportation remains unknown, underscoring the importance of knowing the origin of your kava.
Kava stems (kasa) should only be sold for the purpose of replanting. Unfortunately, the product shown above cannot be utilized for replanting and is destined to be sold as a cutting agent.
Exercise caution when encountering kava being sold for less than $140 per kilo. It is simply not feasible, regardless of the quantity purchased at a wholesale level.